Pfizer Personal Empowerment Portal
Atopic Dermatitis
Patient-centered Tools for Education & Engagement

Pfizer is committed to helping people with atopic dermatitis (AD) become empowered to play an important role in managing their medical condition. What does personal empowerment mean? It is a process that may help patients work with their medical team to act on medical and lifestyle issues that they, together, define as important. Empowerment means becoming a partner with the healthcare professional (HCP) team to participate in shared decision-making on personal treatment-related issues and options.

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The following materials―created by Pfizer Medical Affairs―seek to provide important content for people who have AD and their caregivers. These materials:

  • Offer insights into the characteristics of AD and how it can be managed
  • Provide a refresher for patients and their caregivers on
    disease-related information that can be used to educate family members or friends about AD
  • Can help patients track AD disease activity and related
    ​​​​​​​quality-of-life challenges
  • Can help support patients in working together with their HCP to develop an individualized AD Care Plan

Atopic Dermatitis: Disease Diagnosis and Management Materials
Personal empowerment begins with patients understanding how AD can be diagnosed and managed. These materials provide a helpful overview of AD, including disease characteristics and some ways to manage it.
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Understanding Atopic Dermatitis (AD) Disease Activity ... Exploring WHAT CAN―and CAN'T―Be Seen on the AD Iceberg

A brochure that provides an overview of AD and addresses the importance of taking your medication as prescribed.

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The Atopic Dermatitis Care Team Approach to Optimizing Treatment: Helpful Information for Patients and Their Caregivers

This brochure outlines the key discussion points to cover with the AD Care Team―which may be comprised of the patient's dermatologist, allergist, primary care physician or pediatrician, pharmacist, nurse, nurse practitioner, physician assistant, and medical assistant―in creating a formal care plan to support AD treatment.

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How to Apply Topical Ointments and Creams for Eczema (eg, Atopic Dermatitis) Treatment Tear Sheet

This instructional form illustrates how to apply topical medications. A unit of measurement―the FTU (fingertip unit)―is introduced to show how much of a topical ointment or cream to apply depending on the patient's age and extent of the body surface affected.

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Patient-Oriented Eczema Measure (POEM)

This questionnaire lets a patient (or patient's caregiver) evaluate some of the signs and symptoms of AD and generates important information to discuss with the doctor regarding the severity of their disease.

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Your POEM (Patient-Oriented Eczema Measure) Score Tracking Form

This form lets you enter information―based on your answers to the POEM questionnaire―to share with your healthcare team regarding the severity of your AD.

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How to Complete the POEM (Instructional Video)

An animated video that provides instructions on how to complete the Patient-Oriented Eczema Measure (POEM) tracking form and record information to share with your healthcare team.

Play Video (English version)


Play Video (Spanish version)


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Your Atopic Dermatitis (eg, Eczema) Action Plan

When completed by the AD Care Team, this form educates patients about AD by providing customized instructions that may help in the management of AD―including flares and identifying possible triggers.