Pfizer is committed to helping people with atopic dermatitis (AD) become empowered to play an important role in managing their medical condition. What does personal empowerment mean? It is a process that may help patients work with their medical team to act on medical and lifestyle issues that they, together, define as important. Empowerment means becoming a partner with the healthcare professional (HCP) team to participate in shared decision-making on personal treatment-related issues and options.
The following materials―created by Pfizer Medical Affairs―seek to provide important content for people who have AD and their caregivers. These materials:
- Offer insights into the characteristics of AD and how it can be managed
- Provide a refresher for patients and their caregivers on
disease-related information that can be used to educate family members or friends about AD - Can help patients track AD disease activity and related
quality-of-life challenges - Can help support patients in working together with their HCP to develop an individualized AD Care Plan
This brochure provides basic information about eczema,including disease characterstics and disease-management approaches.
A brochure that provides an overview of AD and addresses the importance of taking your medication as prescribed.
The comprehensive video series is comprised of 5 learning modules that address multiple asepts of AD. The modules focus on the causes of AD, common signs and symptoms, different treatment options, and the goals of AD disease management.
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This brochure outlines the key discussion points to cover with the AD Care Team―which may be comprised of the patient's dermatologist, allergist, primary care physician or pediatrician, pharmacist, nurse, nurse practitioner, physician assistant, and medical assistant―in creating a formal care plan to support AD treatment.
This instructional form illustrates how to apply topical medications. A unit of measurement―the FTU (fingertip unit)―is introduced to show how much of a topical ointment or cream to apply depending on the patient's age and extent of the body surface affected.
This questionnaire lets a patient (or patient's caregiver) evaluate some of the signs and symptoms of AD and generates important information to discuss with the doctor regarding the severity of their disease.
This form lets you enter information―based on your answers to the POEM questionnaire―to share with your healthcare team regarding the severity of your AD.
An animated video that provides instructions on how to complete the Patient-Oriented Eczema Measure (POEM) tracking form and record information to share with your healthcare team.
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Play Video (Spanish version)CLOSE
When completed by the AD Care Team, this form educates patients about AD by providing customized instructions that may help in the management of AD―including flares and identifying possible triggers.
This illustrated flashcard provides instructions to caregivers on safely giving bleach baths to babies(newborn to 1 year old)who have eczema.Produced in conjunction with the NYU Grossman School of Medicine.
This illustrated flashcard provides instructions to caregivers on safely giving bleach baths to children (1 year old and up) who have eczema. Produced in conjunction with the NYU Grossman School of Medicine.
This illustrated flashcard is a checklist of activities to help caregivers keep their baby's or child's eczema under control. Produced in conjunction with the NYU Grossman School of Medicine
An illustrated brochure detailing the basic goals of eczema management, along with guidance on the proper use of moisturizers and how to avoid eczema triggers. Produced in conjunction with the NYU Grossman School of Medicine.
A brochure featuring a series of easy-to-understand illustrations that provide information for patients and caregivers on managing eczema flare-ups. Produced in conjunction with the NYU Grossman School of Medicine
