Pfizer is committed to helping people with atopic dermatitis (AD) become empowered to play an important role in managing their medical condition. What does personal empowerment mean? It is a process that may help patients work with their medical team to act on medical and lifestyle issues that they, together, define as important. Empowerment means becoming a partner with the healthcare professional (HCP) team to participate in shared decision-making on personal treatment-related issues and options.
The following materials―created by Pfizer Medical Affairs―seek to provide important content for people who have AD and their caregivers. These materials:
This brochure outlines the key discussion points to cover with the AD Care Team―which may be comprised of the patient's dermatologist, allergist, primary care physician or pediatrician, pharmacist, nurse, nurse practitioner, physician assistant, and medical assistant―in creating a formal care plan to support AD treatment.
This instructional form illustrates how to apply topical medications. A unit of measurement―the FTU (fingertip unit)―is introduced to show how much of a topical ointment or cream to apply depending on the patient's age and extent of the body surface affected.
This questionnaire lets a patient (or patient's caregiver) evaluate some of the signs and symptoms of AD and generates important information to discuss with the doctor regarding the severity of their disease.
An animated video that provides instructions on how to complete the Patient-Oriented Eczema Measure (POEM) tracking form and record information to share with your healthcare team.
When completed by the AD Care Team, this form educates patients about AD by providing customized instructions that may help in the management of AD―including flares and identifying possible triggers.