Pfizer Personal Empowerment Portal
Atopic Dermatitis
Patient-centered Tools for Education & Engagement
Pfizer is committed to helping people with atopic dermatitis (AD) become empowered to play an important role in managing their medical condition. What does personal empowerment mean? It is a process that may help patients work with their medical team to act on medical and lifestyle issues that they, together, define as important. Empowerment means becoming a partner with the healthcare professional (HCP) team to participate in shared decision-making on personal treatment-related issues and options.
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The following materials―created by Pfizer Medical Affairs―seek to provide important content for people who have AD and their caregivers. These materials:

  • Offer insights into the characteristics of AD and how it can be managed
  • Provide a refresher for patients and their caregivers on disease-related information that can be used to educate family members or friends about AD
  • Can help patients track AD disease activity and related quality-of-life challenges
  • Can help support patients in working together with their HCP to develop an individualized AD Care Plan

Atopic Dermatitis: Disease Diagnosis and Management Materials
Personal empowerment begins with patients understanding how AD can be diagnosed and managed. These materials provide a helpful overview of AD, including disease characteristics and some ways to manage it.
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Understanding Atopic Dermatitis (AD) Disease Activity...Exploring WHAT CAN―and CAN'T―Be Seen on the AD Iceberg
A brochure that provides an overview of AD and addresses the importance of taking your medication as prescribed.

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Patient-Oriented Eczema Measure (POEM)
This questionnaire lets a patient (or patient's caregiver) evaluate some of the signs and symptoms of AD and generates important information to discuss with the doctor regarding the severity of their disease.

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Your Atopic Dermatitis (eg, Eczema) Action Plan
When completed by the AD Care Team, this form educates patients about AD by providing customized instructions that may help in the management of AD―including flares and identifying possible triggers.

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